Thursday, April 28, 2011

Further developing logo

I chose to further develop the geometric, circular logo as this was the strongest and felt reflected the company (SC Media) much more strongly than the others. At this stage, I have looked at creating spiralscopes with groups of circles (1st image) an outline of united circles (top right) and fragmented version of these (circular outlines with sides removed) at the bottom. Although not quite refined yet, through experimentation I am hoping to create a logo where it is not quite obvious how it has been created, yet is not too overly complex to the point where the eye is fighting on where to focus. At this stage, I feel the logos I've created/experimented with do not reflect the simplicity I would like them to

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