In an attempt to give the logo a point of difference instead of making it simply a group of circular lines) the first thing I tried to give it some variation was to colour block certain shapes within the existing logo (1st two logos top left). As shown above, this technique was not pursued for long as not only would it have been EXTREMELY time-consuming, but was also becoming clear that the efforts would not have produced something visually interesting, and in fact thought it made it look worse! Although the logo on the top right is a better manifestation of the 'colour-blocking' technique, the end result is still nothing great.The next technique that I tried using colours on alternating strokes. Although there is still nothing that could be used as yet, I think this would be the best method of adding detail to a spiralscope logo.
Another development that was made within the logo design itself was a move away from the traditional spiralscope (a full revolution of a circular outline), to a spiral revolution where circles in certain areas were completely removed. My original intention with the logo was that it would be complex enough for it not to be obvious how it was created, and even though with this new logo design it is very obvious they are circles placed at each third of a larger circle, I think it creates a kind of beautiful simplicity where visual interest is not compromised, especially because the lines intersecting create another focal point to the spiralscope and introduce 'petal-like' shapes.
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